Why Android May Soon Be The Dominant Platform for Mobile Advertising

This is a guest post written by Michael Essany, senior editor of Mobile Marketing Watch.

Android PhoneRarely stated but universally accepted, mobile apps have played a pivotal role in creating the market duopoly that iOS and Android now enjoy.

Without their enthusiastic and prolific developer communities, it’s unlikely that iOS and Android would collectively account for a staggering 93% of worldwide smartphones today.

Curiously, the exceedingly important factor of developer platform preference is almost never taken into consideration when the future of mobile advertising is discussed. Instead, the headlines continue to reflect the present edge iOS retains over Android on mobile advertising revenue.

Alas, we are simply expected to believe that what is true today will somehow still be true tomorrow. But if you look closely at what developers have communicated to us with their actions, particularly during the last twelve months, a cogent argument can be made for why Android may soon emerge as the dominant platform for mobile advertising.

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Android Income Report #8 (November 2011)

Euro CashOverview

In my October report, I described how this one simple app turned into an overnight success. Fake iPhone 4S brought in over $700 in October alone, helping to bring my total earnings for that month over the nominal target of $1000.

In November, these already fantastic results improved in every way. Total Active Installs went from ~140,000 at the end of October to over 400,000 by mid-November. By the end of November, I’d reached about 1.2 million total installs. This boost in downloads seemed to be mostly self-propagating. By reaching the top Trending charts for the Android Market, it was noticed by a lot of people, which in turn helped keep it in the top charts.

It still amazes me that an app which I created as a casual idea in my free time would reach this level of popularity. There’s no way I would have predicted this number of people could be interested in downloading a Fake iPhone. But I tried it – and apparently a lot of people do want this kind of app.

Anyway, this torrent of new users brought a proportional increase in revenue. In fact, during November I brought in an average of over $200 per day! This was an incredibly exciting month for me – and busy too, as I released a number of updates.

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