LeadBolt Introduces App Walls for Better Monetization

I’ve been using LeadBolt (an in-app advertising network) for a few months now, with mixed results. The rich media content unlockers offered by LeadBolt are very effective, especially if you’re developing a game where the interstitial format makes sense (e.g. a blocking advert between levels). However, their banner advertising hasn’t been as effective for me, … Read more…

Received My First Payment From Tapjoy

Today I received my first payment from Tapjoy. Just over $700 USD isn’t too bad 🙂 This is income from the Google+ Invites app, which is the only place I’ve used Tapjoy’s incentive advertising. With online sales figures continuing to soar annually in the UK, there’s more room than ever for new online businesses and more … Read more…