Why Android May Soon Be The Dominant Platform for Mobile Advertising

This is a guest post written by Michael Essany, senior editor of Mobile Marketing Watch. Rarely stated but universally accepted, mobile apps have played a pivotal role in creating the market duopoly that iOS and Android now enjoy. Without their enthusiastic and prolific developer communities, it’s unlikely that iOS and Android would collectively account for … Read more

Increase Mobile Ad Revenue by Avoiding These 5 Common Mistakes

This is a guest post written by Richard O’Connell, Global Marketing Director for PapayaMobile and AppFlood. What we’ve learned from the thousands of Android developers that we’ve helped is that there is always a way to increase a developer’s revenue. Improvements to their mobile monetization strategy might be as complicated as A/B testing ad formats … Read more