Why Android May Soon Be The Dominant Platform for Mobile Advertising

This is a guest post written by Michael Essany, senior editor of Mobile Marketing Watch.

Android PhoneRarely stated but universally accepted, mobile apps have played a pivotal role in creating the market duopoly that iOS and Android now enjoy.

Without their enthusiastic and prolific developer communities, it’s unlikely that iOS and Android would collectively account for a staggering 93% of worldwide smartphones today.

Curiously, the exceedingly important factor of developer platform preference is almost never taken into consideration when the future of mobile advertising is discussed. Instead, the headlines continue to reflect the present edge iOS retains over Android on mobile advertising revenue.

Alas, we are simply expected to believe that what is true today will somehow still be true tomorrow. But if you look closely at what developers have communicated to us with their actions, particularly during the last twelve months, a cogent argument can be made for why Android may soon emerge as the dominant platform for mobile advertising.

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Google Play – The New Android Market

Google Play - Android MarketToday Google announced (in several places) that the Android Market is being rebranded “Google Play

The new marketplace (sorry, “play store”) includes content from four main areas – Movies, Music, Apps & Games, and Books. Of course, not all of these are available outside of the US yet, so folks in Australia will only get access to Apps & Games and Books for now.

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I Won An iPad

Black Apple iPad 2You know all those “Win an iPad” competitions that seem to be so prolific throughout online advertising? I’ve seen so many of these competitions that at some point I just stopped paying attention, let alone entering the contest. I never knew anyone who actually won an iPad, so what’s the point of entering?

Well just last month, I saw my mobile ISP, Amaysim, was running a competition where you could win an iPad, and a 10GB mobile data pack. It caught my attention, since it was only available to people who had liked their Facebook page. Being a local Aussie company, there weren’t many people who fit this criteria. I might be in for a chance.

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Steve Jobs is Dead

Wow. Today the technology industry farewells one of the greatest visionaries we’ve ever seen. Apple has confirmed that Steve Jobs, ex-CEO of Apple, passed away today: We are deeply saddened to announce that Steve Jobs passed away today. Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of … Read more…

Apple iPhone 4S vs. Samsung Galaxy S II

iPhone vs AndroidOk, so maybe the title’s just a little bit of a linkbait. 😉 But I got a very strong sense of déjà vu when I woke up this morning and first read the specs for the new iPhone 4S. Dual-core processor, 8MP camera, world phone…. hang on a sec, that’s describing my phone! My Samsung Galaxy S II that is. The one I’ve had in my pocket for months already.

This feeling of “been there, done that” only increased when I read on further to the details of iOS 5 (A̶n̶d̶r̶o̶i̶d̶ ̶s̶t̶y̶l̶e̶ improved notifications, anyone?) When the iPhone 4 was announced, it seemed to blow away all the competition. It was simply better than anything else out there. But I can hardly say the same about yesterday’s announcement. In my opinion, it was the most unimpressive iPhone release yet. Sure, the iPhone 4S is obviously an incremental upgrade to the iPhone 4. And many of the improvements are welcome. But they’re also long overdue – and suspiciously familiar to long-time Android users.

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This Week in Android: Transdroid, Device Activations, Google+ and Nortel Bid

This is the first in a series of posts I’ll be writing, to highlight some of the most important Android news from the past week. Hopefully it’ll be a useful summary, and also provide some incentive for me to keep the posts coming :-) Enjoy!

Transdroid pulled from Android Market

Transdroid, the popular torrent client for Android is the latest app to incur Google’s wrath, as it was pulled from the Android Market earlier this week. This news seemed to slip under the radar in the wake of the Google+ launch. Still no word on why. Perhaps George Lucas noticed the word “droid”?

Half a million Android devices activated per day

Andy Rubin revealed in a tweet that Google is now activating over 500,000 new Android devices per day, and that this figure is growing by 4.4% week over week. This is a big step up from 300,000 late last year. Just think about it – that’s more than 15 million new Android devices each month. And that’s not even counting the unofficial forks.

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Hacker News: The Aftermath

Yesterday, on a whim, I decided to submit one of my articles to Hacker News. I didn’t really expect anything to come of it, due to my previous experience with sites like Digg and Reddit. Well, I was wrong. The article hit the front page of HN within minutes, and stayed there for over 10 hours. By the end of the day (Australian time), this website had handled over 7,000 visitors – which is about 6,500 more than a normal day.

Today, the same article has been featured on Reddit, Twitter and The Next Web, resulting in another 20,000 visits so far. All that exposure has resulting in some very interesting comments from Android and iOS developers alike. I’ve previously been writing for a fairly small audience, it’s a bit of a different experience to get critical review from all over the web. So what have I learned? Two things – that WordPress scales well with caching, and that there’s always someone with a different point of view.

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Making Money with iAds – an iOS Developer’s Story

Apple iAd LogoThe developer of ProPassword (for iOS devices) has posted an interesting testimony on his blog. He released the app for free, relying on Apple’s advertising platform, iAd as the sole source of revenue. Over 15,000 downloads later, this developer decides that ad-supported free apps just aren’t a reliable revenue source.

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The Heist overtakes Angry Birds as #1

Screenshot of The Heist game for iPhoneYet another success story from Apple’s App Store. The Heist is a new game for the iPhone from the creators of Camera+. I wrote about these guys previously – they certainly know how to make good apps. Until recently, Angry Birds was the uncontested best seller on the App Store. However, for the past 3 days it has been ousted by The Heist, which now occupies the #1 position for daily downloads. In just half a day, the app was downloaded 25,233 times. How much revenue is that?

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