How to Sell Hundreds of Paid Android Apps a Month With ZERO Marketing

This is a guest post written by Jason Haddad, who works as a tester for

Often I have been asked whether or not it’s possible to really make a living from Android apps alone as an individual, and always my answer gets a surprised response when I give it. Not only is it possible to make a full income from Android apps alone, but it’s also actually pretty easy and you don’t even need any marketing. As overly simple and straightforward as it might sound, it’s actually entirely possible to release a paid app onto the Play Store, do nothing to market it or advertise it, and then just watch as the money pours in. I’d even go as far as to say that it’s unnecessary to bother with other more complicated forms of monetization (such as in-app billing, or ‘freemium’ apps) and that in this case the most straightforward approach really is the best.

How do I know this? Simple: because I released an app on the Play Store about 10 months ago and have so far racked up nearly £15K from it (that’s roughly $30K – I’m a Brit y’see). I never did any advertising, I’m not exactly what you’d call a ‘pro’ and I didn’t even own an Android until 6 months before. But I have managed to repeat the process since then…

Of course though to make this work you also need to know what you’re doing and you still need some strategy. Fortunately I’m about to share with you what made my apps a hit and what some of the secrets to success are. Follow these tips and you too can start earning a living from Android apps.

Throw Lots of Paint at the Wall and See What Sticks

A common mistake I’ve seen is for people to spend years working on a single app only to then release it and find it flops. Unfortunately the market just moves too quickly to spend that long on one project, and if you do then you’ll be much more badly hit by a failure. To start with, try releasing lots of Android apps that you can make quickly but which have potential and then focus on developing the ones that work.

Program Properly

Software Development Tools | Clock, Time, Gear

That said, I would highly advise against using any ‘app builder’ tools out there which severely limit what’s possible for you to create. Use these tools and you’ll make an RSS feed for your site at best and that’s never going to be a massive hit. Learn to program properly, but to make life easier consider using the amazing Basic4Android tool which is much quicker and easier to get to grips with than going the Eclipse+Java route that most programmers take (just research it and trust me on that one).

Make Apps That People Are Looking For

So you’re making lots of apps quickly – great. Now, how to know what kinds of apps to make? Well one tip is to look at the Play Store and to look for what’s being searched for commonly. Thankfully this is easy currently as the search box provides suggestions based on popular queries. Type in ‘A’, and see what the suggestions are. If you can find a popular search that doesn’t have a lot of results, then that’s a great area to target. Make sure it’s something that interests you too though, as you don’t want to get bored with it.

Make Apps That People Will Get Excited About

Likewise, try to think about which kinds of apps people will be willing to pay for. An app that changes the function of Android (such as a novel new home screen for instance, or a pop-up window) will have a big market in tech fanatics who want to experiment with their devices and show them off to friends – which is why they’ll often be willing to pay. Likewise you can sell apps that promise to make life a little better – such as a fitness app or a money management app. Just make sure that there is no free competition around, you need to offer something unique to warrant the spend.

Make it Self Explanatory

LogosOne of the best things I did with my app was to make both the name and the icon highly self-explanatory. The name of my app was the exact search term that people were looking for (which helped it to show up in lots of queries) and the image was a simple screenshot of the app that made it clear what it was for so that people would open it up to take a look. Use an obscure brand name and logo and no one is going to give you the benefit of the doubt.

Find the Right Price

Your chosen price point is also very important and will have a big impact on the number of purchases you get, as well as the profit of course. You’d be surprised, but 10 cents can make all the difference so do take the time to experiment with different prices to see what makes you the most money.

Update Regularly

Now your app is out there you need to update as regularly as you can when an app shows promise. This will not only get you lots of good reviews, but it will also increase your visibility by putting your app in the ‘recently updated’ lists.

Oh and meanwhile? Begin work on your next app! This is a market where volume can really pay off, and the sky really is the limit…

About The Author
Jason Haddad works as a tester for He enjoys writing pieces based on his own experiences of selling apps on Android. Making use of social media in his free time is one of his hobbies.

  • Kyle S

    I’m curious to find out what apps you have released…

  • Salah

    David, I just found your blog recently and I am planning to read it all the way back to your day one (back in April 2011!) to learn from your progress. I have a question for you:
    I am interested in Android app development as well. I am still a beginner and I have released a couple of simple apps to feel the market and learn from the process (how to release an app, update, integrate ads, etc..). My question to you is: Have you ever considered Unity 3D for development? not only for games but also for simpler apps with touch UI? the reason I am asking is because even though I am now starting to get a little familiar with Eclipse/Java IDE. I looked into Unity 3D and it seems to be much more promising (better design, cross-platform compatibility, etc..). Do you have any experience in this field? or do you recommend sticking with eclipse/IDE? thank you. Note: i looked into B4A, and i didnt feel the support for it (online courses, books or tutorial) is as extensive as for Java.


    • chinmay kulkarni

      I really have much extra ordinary Apps concept ,which is not exists on any store
      if i relese then that changes everything… to develop? what i have to do?reply pleaseeeee…………………

  • Alexis Pautrot

    Not sure that Unity would be a good candidate as UI framework. But you can take a look to LibGDX. I’m using it for making games and with little work you can easily make a great UI for non game apps.

  • Anthony

    Without the name of the app bringing in the $30K, this blog sounds more like a marketing sceme to get more users to your website. You’re misguiding the readers.

  • idolleon

    Or you can connect us for cooperation! We already have 500,000 Android apps. We have many advertising space to promote your apps. Feel free to visit my site——Apps Tudo

  • harsh17

    i recently found an amazing app named “muse chat” in play store. The chatting experience was too good. Android users do check it out. Link of the app i am providing.

  • Amanullah

    can any one able to show any other app store apart from ( chor) Googleplay coz they always does the same it has happen with me 3 times remitted when ever payout cash earnings withdraw date ( admob )comes near they send an notice for any reason and kick out the developer that also after 500 apps published , see what a unfair way there are behaving with all its happening world wide with all so there 100% no scope or a hope that Googleplay stores will allow us to earn revenue ,,,

  • chinmay kulkarni

    I have really extra ordinary concepts of apps ,for that what i have to do?

  • vinodh

    app idea generation tip is great.

  • I created a great shopping app using Java/XML native development and have no problems pushing out updates and new features.

    Check it out:

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  • Abdourahame Sidibe

    Bonjour c’est la 1er fois que frequante cett je la trouv interessant .mercii

  • Mack Casey

    I have my apps at buy source codes , what we also do is that we always keep on updating our apps for best feature, we this, it is easy for me to sell to customers.

  • Boffin

    Geez. most of these comments are just spamming their own crap. You people are annoying. And DAVID, what are some of your apps? Like somebody else asked, what is the name of the app that you supposedly made all that money off of?

  • Boffin

    Here’s a link to the Google I/O Conferences last month. This video is specifically about monetizing your app/s on the Play Store. Its legit and people like myself may find it useful.

  • Not sure that Unity would be a good candidate as UI framework. But you can take a look to LibGDX. I’m using it for making games and with little work you can easily make a great UI for non game apps

  • M. Iman Wahyudi

    If you want to make money through android play store, you can build premium application easily with some tool and upload it into play store, find the way here:

  • Cleveland Jones

    This is a thumbs down blog post people. He/she made it sound like he was going to tell how to do this by “selling other premade apps” am I right?

    This is actually an OK post but the title needs to be changed and I want my money(time is money) back!

  • The Aim

    The reason no-one makes money on Android is that it’s promoted as a free shop. Dedicated programmers are working for nothing for the Google store, when they should and could be earning £40,000 plus a year and enjoying their lives a bit more.