How to Sell Hundreds of Paid Android Apps a Month With ZERO Marketing

This is a guest post written by Jason Haddad, who works as a tester for wellresearchedreviews.com.

Often I have been asked whether or not it’s possible to really make a living from Android apps alone as an individual, and always my answer gets a surprised response when I give it. Not only is it possible to make a full income from Android apps alone, but it’s also actually pretty easy and you don’t even need any marketing. As overly simple and straightforward as it might sound, it’s actually entirely possible to release a paid app onto the Play Store, do nothing to market it or advertise it, and then just watch as the money pours in. I’d even go as far as to say that it’s unnecessary to bother with other more complicated forms of monetization (such as in-app billing, or ‘freemium’ apps) and that in this case the most straightforward approach really is the best.

How do I know this? Simple: because I released an app on the Play Store about 10 months ago and have so far racked up nearly £15K from it (that’s roughly $30K – I’m a Brit y’see). I never did any advertising, I’m not exactly what you’d call a ‘pro’ and I didn’t even own an Android until 6 months before. But I have managed to repeat the process since then…

Of course though to make this work you also need to know what you’re doing and you still need some strategy. Fortunately I’m about to share with you what made my apps a hit and what some of the secrets to success are. Follow these tips and you too can start earning a living from Android apps.

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Why Android May Soon Be The Dominant Platform for Mobile Advertising

This is a guest post written by Michael Essany, senior editor of Mobile Marketing Watch.

Android PhoneRarely stated but universally accepted, mobile apps have played a pivotal role in creating the market duopoly that iOS and Android now enjoy.

Without their enthusiastic and prolific developer communities, it’s unlikely that iOS and Android would collectively account for a staggering 93% of worldwide smartphones today.

Curiously, the exceedingly important factor of developer platform preference is almost never taken into consideration when the future of mobile advertising is discussed. Instead, the headlines continue to reflect the present edge iOS retains over Android on mobile advertising revenue.

Alas, we are simply expected to believe that what is true today will somehow still be true tomorrow. But if you look closely at what developers have communicated to us with their actions, particularly during the last twelve months, a cogent argument can be made for why Android may soon emerge as the dominant platform for mobile advertising.

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Reply To Comments Enabled For All Google Play Developers

A few months ago we heard that Google had started enabling “reply to comments” for selected Android developers on Google Play. Unfortunately I didn’t get access at the time, and have been waiting for a chance to try it out ever since. Well it seems like today is the big day. According to the official announcement by Google, all developers can now reply to comments on Google Play.

Screenshot of Google Play developer feature - Reply To User Reviews

This new feature is a big deal for many Android developers. Anyone who’s released an app on Google Play knows what it’s like to receive a negative review, complaining about problems which have already been fixed, or are simply the result of a misunderstanding by the user. This kind of thing happens all the time. And up until now, it’s been impossible to follow up with these users.

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Improvements to the Android Developer Console

A few days ago (before the Android Market was renamed) Google announced a major update to the Android Developer Console stats page. Rather than the simple “active installs” chart which used to be shown, developers now have access to a wide range of charts showing total & active installs over time. Google has also added the ability to view daily install charts, and see which version of your app users have installed at the present time.

Announcement on the Android Developer Console

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Google Play – The New Android Market

Google Play - Android MarketToday Google announced (in several places) that the Android Market is being rebranded “Google Play

The new marketplace (sorry, “play store”) includes content from four main areas – Movies, Music, Apps & Games, and Books. Of course, not all of these are available outside of the US yet, so folks in Australia will only get access to Apps & Games and Books for now.

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