Increase Mobile Ad Revenue by Avoiding These 5 Common Mistakes

This is a guest post written by Richard O’Connell, Global Marketing Director for PapayaMobile and AppFlood.

Money wadsWhat we’ve learned from the thousands of Android developers that we’ve helped is that there is always a way to increase a developer’s revenue. Improvements to their mobile monetization strategy might be as complicated as A/B testing ad formats and encouraging advertisers to propose direct deals. But optimization can also be as simple as avoiding these five basic mobile monetization mistakes.

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Introducing: Making Money With Android Wiki

Over the past few years, the blog and forums have facilitated some great discussions about Android development, monetization and marketing. Today I’m excited to announce a brand new addition to this website – the Making Money With Android Wiki.

The purpose of the Wiki is to collate the information people are discussing on the forums, and make it easily accessible and useful. Are you looking for a database of indie-friendly multimedia resources? Or clear and concise info about popular ad networks? How about implementation guides, or mediation adapters? Instead of having to dig through pages of old forum discussions, you’ll now be able to find all this information easily accessible on the Wiki.

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How to Sell Hundreds of Paid Android Apps a Month With ZERO Marketing

This is a guest post written by Jason Haddad, who works as a tester for

Often I have been asked whether or not it’s possible to really make a living from Android apps alone as an individual, and always my answer gets a surprised response when I give it. Not only is it possible to make a full income from Android apps alone, but it’s also actually pretty easy and you don’t even need any marketing. As overly simple and straightforward as it might sound, it’s actually entirely possible to release a paid app onto the Play Store, do nothing to market it or advertise it, and then just watch as the money pours in. I’d even go as far as to say that it’s unnecessary to bother with other more complicated forms of monetization (such as in-app billing, or ‘freemium’ apps) and that in this case the most straightforward approach really is the best.

How do I know this? Simple: because I released an app on the Play Store about 10 months ago and have so far racked up nearly £15K from it (that’s roughly $30K – I’m a Brit y’see). I never did any advertising, I’m not exactly what you’d call a ‘pro’ and I didn’t even own an Android until 6 months before. But I have managed to repeat the process since then…

Of course though to make this work you also need to know what you’re doing and you still need some strategy. Fortunately I’m about to share with you what made my apps a hit and what some of the secrets to success are. Follow these tips and you too can start earning a living from Android apps.

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Why Android May Soon Be The Dominant Platform for Mobile Advertising

This is a guest post written by Michael Essany, senior editor of Mobile Marketing Watch.

Android PhoneRarely stated but universally accepted, mobile apps have played a pivotal role in creating the market duopoly that iOS and Android now enjoy.

Without their enthusiastic and prolific developer communities, it’s unlikely that iOS and Android would collectively account for a staggering 93% of worldwide smartphones today.

Curiously, the exceedingly important factor of developer platform preference is almost never taken into consideration when the future of mobile advertising is discussed. Instead, the headlines continue to reflect the present edge iOS retains over Android on mobile advertising revenue.

Alas, we are simply expected to believe that what is true today will somehow still be true tomorrow. But if you look closely at what developers have communicated to us with their actions, particularly during the last twelve months, a cogent argument can be made for why Android may soon emerge as the dominant platform for mobile advertising.

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Android Income Report #8 (November 2011)

Euro CashOverview

In my October report, I described how this one simple app turned into an overnight success. Fake iPhone 4S brought in over $700 in October alone, helping to bring my total earnings for that month over the nominal target of $1000.

In November, these already fantastic results improved in every way. Total Active Installs went from ~140,000 at the end of October to over 400,000 by mid-November. By the end of November, I’d reached about 1.2 million total installs. This boost in downloads seemed to be mostly self-propagating. By reaching the top Trending charts for the Android Market, it was noticed by a lot of people, which in turn helped keep it in the top charts.

It still amazes me that an app which I created as a casual idea in my free time would reach this level of popularity. There’s no way I would have predicted this number of people could be interested in downloading a Fake iPhone. But I tried it – and apparently a lot of people do want this kind of app.

Anyway, this torrent of new users brought a proportional increase in revenue. In fact, during November I brought in an average of over $200 per day! This was an incredibly exciting month for me – and busy too, as I released a number of updates.

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Android Income Report #7 (October)

Statistics bar graphWhen I started this blog, I set myself a goal: to make $1000 from Android development in a single month. This seemed a lofty goal – especially starting from scratch – but I thought it would be achievable within a couple of years. Thus it was quite a surprise in July when I got nearly halfway there – $690 in a single month. This was just 4 months after my first income report of less than $4!

Even more surprising – and exciting – is the news that this month, I passed the $1000 mark. Yes, after 7 months of Android development I’ve actually reached the goal set back in March. This was mainly due to the phenomenal success of my latest app – “Fake iPhone 4S“.

Read on for more details, including the full story of how one weekend’s work turned into my most successful app yet.

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Received My First Payment From Madvertise

This month I received my first publisher payment from Madvertise. I started using this advertising network in October, and have had some fantastic results so far. Madvertise only works well in Europe (fill rates are very low in the rest of the world), but for European traffic it can return very good revenues. During October … Read more…

LeadBolt Introduces App Walls for Better Monetization

I’ve been using LeadBolt (an in-app advertising network) for a few months now, with mixed results. The rich media content unlockers offered by LeadBolt are very effective, especially if you’re developing a game where the interstitial format makes sense (e.g. a blocking advert between levels). However, their banner advertising hasn’t been as effective for me, … Read more…

New Forum for Android Developers

Roman Forum Today I’d like to announce a bit of a new direction for this website. I’ve just launched an official forum, associated with the blog. It’s available at

There’s a couple of reasons why I decided to launch this forum. I’ve been getting a lot of email queries lately, which would probably be of general interest to many blog readers. Questions about how I developed an app, or details about the monthly income reports, as well as more general Android queries. Rather than communicating with people individually over email, it would make a lot more sense to post these questions publicly so everyone can benefit from them.

But also also I’d like to give others an opportunity to contribute their knowledge & experience in a public setting. Not everyone has their own blog, and even if they do, it might not have a large readership yet. My hope with this forum is to provide a place where Android developers can share experiences & code, with a focus on marketing and making a profit from their apps.

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