Android Income Report #5 (August)

Well, I’ve got way behind in my income reports. My last report (July 2011) is over 3 months old already. It’s good to keep the continuity though, so I’ll publish this post for my August revenue – even though it wasn’t a very exciting month. The huge revenues from my Google+ Invites app had diminished significantly, and I was travelling overseas for most of the month, so didn’t release any updates for my other apps. So mainly, this month’s report covers passive income from my existing apps, during a month of inactivity.

Income Distribution

I’ve started tracking my income stats in Google Docs, so I can create some interesting charts and visualise the data a bit more effectively. Here’s a chart showing the sources of income for the month of August:

Google Chart

While AdSense (website advertising) accounted for most of my income, there is still a significant portion coming from Tapjoy. This is a remnant of the Google+ Invites saga. The new app, titled “Social Invites Plus”, has had a few hundred installs, so I was able to send out a few more invites. But for the most part, this app died off when the old version was suspended from the Android Market.

App Store Analytics

It’s become too difficult to constantly track all my apps in the Android Market, and generate cumulative download/install stats. Google doesn’t seem to have any easy way to export this data in a convenient format. Instead, I’m using a third party tool called Distimo to monitor my app installs and rankings. You may recognise the name – Distimo publishes a regular report on the state of various app stores, including the Apple App Store, and Google Android Market.

As of this month, I’ll be trying out Distimo as a way to keep track of my apps in the Market. It doesn’t support SlideME yet, but most major app stores are supported.

If you click the image above, you’ll be able to see a large screenshot of my downloads report for August. Distimo estimates that by the end of August I had a total of 4,003 downloads. This is significantly less than my own count for July (~14,000), but ignoring the Google+ Invites app it seems pretty close to the mark. I’ll have a look in a few months time and see if the stats have caught up (or perhaps it ignores suspended apps?).


Without further ado (I said this would be a short report!), here’s the monthly totals for August 2011:

Total App Downloads: 4,003 (according to Distimo)

AdMob Impressions: 49,517 (-34,737)
AdMob Earnings: $7.09 (-20.17)
AdSense Earnings: $98.92 (+5.10)
TapJoy Offerwall Views: 4,897 (-20,885)
TapJoy Earnings: $81.35 (-483.22)
Other website advertising: $17.50 (+17.50)
Android Market Sales: $1.30 (2 sales) (-4.13)

Total Income: $206.16 (-484.36)

This month saw a dramatic decrease in nearly all income streams compared with July. I was expecting that, because most of last month’s revenue came from the Google+ Invites app anyway. But looking on the bright side, my income for August was still significantly higher than the first 3 months. This was my second strongest month yet.

So yes, despite the decrease in total revenue, I still consider this to be another positive month. I did practically no work, and still came out with the second best month since I started this blog.

Looking ahead, in the next few months I’ll aim to release a few more updates, and a couple of new apps to hopefully boost the revenue back up again.

  • R. Stranberg

    Hi David,
    Congratulations on the income.  And, thanks for the helpful information in previous posts. 

    This is kind of off topic, but I’m nearing the completion of my first app, and I need to create the launcher icon as well as the other required graphic.  Do you have any recommendation as to where I can get these done? – sources, programs, etc?  I have the basic graphic of how I want it to look, but need to “professionalize” it.  I tried the Android Asset Creator site, but the icon creator keeps locking up – even in Chrome.
    -Thanks.  Rick

    • Well, I’m not David, but I know that with Photoshop (if you have it), you can use the layer effects to create a bevel/emboss effect. I know that the free alternative Paint .NET is also supposed to have it, but I’ve never tried it, so I can’t say.

      • If you want to outsource your art I wrote a post about it (my experience outsourcing was great) with some hints and a template list of assets you may need to send to the designer.

        It”s here:

        • R. Stranberg

          Hi David and everybody,

          I actually ended up using someone over at in the services section.  You can always find someone good to do some graphics over there.

          Thanks for all of your suggestions.

    • Hi.

      Do you know Inkscape / gimp?

      Both are free software and feature rich. Moreover, there are tons of tutorials available on the net.


    • I’d just echo what Marcio & Anton have said – if you can’t use the Android Asset Studio, you’re probably best off just using GIMP or Paint .NET to create your own bevel effect & what not, to professionalize your graphic. I haven’t had any experience with outsourcing work (at present I’m doing everything myself, or better or for worse!), so sorry I can’t help you in that area.

      If you’re looking at designing your own graphics, make sure you read up the Icon Design Guidelines from Google: They’ve got some handy tips. Also BlogFreakz has a useful resource:

  • xxx

    Hi David,
    I’ve been reading your posts for quite some time now and I must say I really enjoy them. Your style of writing is without doubt more than mediocre 😉 Also the income reports you’re sharing with us are probably not far from the truth. The only issue that I personally find a little bit disturbing is that You’ve got Kreci added to Your blogroll’s list. I haven’t found there any useful information and quite frankly the site reminds me the typical scamming scheme process.
    Anyway, keep the good job! And great country You’re living in! 😉

    • Indrek Koue

      I think the same about Kreci website. This guy made one low rated app and gets 90% of revenue from there. Also he’s other apps are really poorly rated by users and add almost no value to Android community.

    • Indrek Koue

      Also, the moonbeam development ebook which is advertised on this website, is managed by a person whos all accounts got banned from Android market (probably due a bought review traffic/spammy apps).

      • That’s true, his account was suspended a few months ago. But it doesn’t necessarily mean he did anything wrong – I’ve seen several accounts of developers who were banned for no apparent reason. Google seems happy to ban developer accounts at whim, and doesn’t enter into any further dialog with people after shutting down the account. Once you’re gone, you’re gone. There’s no second chances, and they usually don’t even say what you did wrong.

        I’ve read Richard’s ebook, and it does have some great tips, especially for beginning developers. So regardless of the account being banned, I think it’s still a worthwhile resource. Would be interested to hear the opinion of anyone else who’s read the book though.

    • Hmm, those are some valid [email protected]:[email protected]:disqus. The reason I’ve included Kreci in my blogroll is because he was one of the major sources of inspiration that lead me to begin Android development, and launch this blog in the first place. Despite the quality of his apps, the fact is he’s making money and at the time I started this blog there weren’t many Android developers publicly talking about this stuff.

      Bearing this in mind, I thought it was only fair to link back to his site as I begin my own Android endeavours. It would be nice to see him come out with some more useful info on the blog though, recent reports have been a bit sparse of details.

      [email protected]:disqus – thanks for the feedback & compliments! It’s great to hear that somebody enjoys my writing, sometimes I think it’s too long-winded 🙂

  • Indrek Koue

    I discovered that you have more apps than you have mentioned in this blog. When are you going to write about those apps (I am specially interested in the fake iphone 4s app).

    • Yes, I do have a lot of apps & haven’t written about the Fake iPhone app here yet. I’ve mentioned it on Google+ and Twitter a few times, but I’m trying to keep this blog in chronological order. I’ve still got a couple of income reports to publish before I get to the (very exciting) topic of the Fake iPhone app. But rest assured, I’ll get there eventually! Just trying to fit in work, study & actual development time isn’t easy… 🙂

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  • Hi David,

    Very useful report indeed and very well written. Keep them coming! I’m developing an app too, and have started to sell “pro”-licenses since 2 months. Just as you it’s by far not as one would like, but there is a slow, but steady, progress. Just enough to keep on going ;).

    Just like you, I do post bi-weekly (or monthly) reports on download-progress and sales. Have a look:


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  • nr7

    i like this